MEDIA RELEASE - Social first for Kinfolk as it enters into events industry
Social enterprise Kinfolk has expanded into the events industry, merging with Donkey Wheel House Events to create a full suite of services for corporates and the community.
Kinfolk which started in 2010 as a Melbourne café that encouraged trade and community involvement, soon became popular with city workers and acted as a hub for social entrepreneurs wanting to make a difference.
“Our customers loved the fact that it is coffee for good, that every dollar they spend in the café makes a difference as many of our staff are volunteers with all the profits distributed to our charity partners,” says Kinfolk CEO and founder Jarrod Briffa.
Now the merger with Donkey Wheel House Events under the Kinfolk Charity formalizes a close working relationship and means every dollar spent by corporates and the community on catering and hosting an event will also contribute to supporting Kinfolk’s charities.
“Melbourne is ready for social business and it is great for corporates to let their clients or employees know that while they are enjoying a great event in the beautiful heritage listed Donkey Wheel House, they are also making a difference,” Briffa says.
Unique to Kinfolk is the self-sustaining success achieved to date largely through trade and community involvement. “When we started the business we wanted to rely on trade, not philanthropy and grants,” he says.
Over 100 volunteers contributed to the café in FY 15, helping to raise $56,000 for the supported charities. Almost 99% of Kinfolk’s revenue was earned through trade. “This is rare but it demonstrates that social enterprise can be self-sufficient, showcases more examples of social enterprise and it adds to the great feeling of building community inclusion and making a difference.”
Contact: Kate McKenzie
*Photos available upon request